NIKAO's motto is "For Women Who Write Their Own Rules™", and as a brand we champion women who are going against the grain and walking unknown territory to break moulds, stereotypes and society's view on how things should be done, and instead are proving that you can achieve your goals by doing things in your own unique way and without conforming. We call these women 'Rule Writers™' and want to highlight and present them to you, as we believe that the success stories of these awesome women has the ability to empower, motivate and inspire other women to fearlessly and confidently write the rules to finding their own success in life. Forget the rule book, let's write our own!